This three-day seminar from the American Management Association International (AMA) provides techniques for developing and applying effective B2B marketing strategies to create a competitive advantage. You’ll learn about building profitable long-term customer relationships, creating value-based pricing strategies and more. Topics:

• Business marketing versus marketing direct to consumers
• Levels of key strategic positions for business markets
• Core decision-making levels: buyers, influencers, users, gatekeepers and deciders
• Lead generation: segmenting business markets for effective targeting
• B2B branding techniques
• Innovative pricing and channel strategies
• Key B2B marketing communications tools

Cost: $1,695 for AMA members; $1,895 for non-members

In this one-day workshop from Padgett-Thompson Seminars, you’ll learn practical bargaining skills that will help you come out of every negotiation a winner. Build solid skills that help you end negotiation stalemates, get the best deal for your money and more. Topics:

• Develop your negotiating strategy
• Four ways vendors will test your skill as a negotiator
• Understand the fine print in proposals and bids
• Increase you chances for a quick agreement
• Terms and conditions you should include in every agreement
• The single most important element of any negotiation
• How to turn the tables when the talks aren’t going your way
• The win-win technique that guarantees both sides are satisfied

Cost: $249

For information and to register:
Seminar Information Service
877-736-4636

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