GET CONNECTED TOOLS
Online and offline stuff to make your business
buzz
Find Suppliers
Small-business retailers who need wholesale suppliers for products should check out ProductBlazer.
Make Customers Stick
Every small-business owner can use a marketing road map. And that’s what author John Jantsch provides in his book “Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide” (Thomas Nelson, 2007).
GET CONNECTED TIPS
Nifty ideas you can use to build a better
business
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Sell Your Value
Don’t fight the low-price wars. Instead, boost your profits by selling to customers who appreciate – and are willing to pay for – the value of your services or products.
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Cold Calling Tip
Trying to land sales via cold calls can be a lesson in rejection. But you can make the process easier by tracking the number of calls you place.
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TAXES
Savvy strategies to help reduce your taxes
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Self-Employment Taxes
Self-employment tax is a Social Security and Medicare tax primarily for individuals who work for themselves. If you’re a new sole proprietor, you need to know all you can about how and when to pay self-employment taxes.
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Roth IRA Confusion
To help untangle the confusion, you can turn to IRS Publication 590, Individual Retirement Arrangements, available on the IRS Web site.
GET CONNECTED TO-DO
Trade shows, conferences, seminars and
workshops to boost your business
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Business Matchmaking Events
SCORE and HP are offering regional events for their 2007 Business Matchmaking initiative. The events bring together buyers from all federal agencies and many Fortune 500 companies to meet with small businesses offering various products and services. -
How To Collect Business Debt
As a small-business owner, you expect and need customers to pay their invoices on time. So what do you do when customers won’t pay for goods and services—or worse, file for bankruptcy? Is there any way to recover what’s owed you?
GET CONNECTED TRAINING
Know-how
you need to succeed
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Subject Line Test
Not sure which of two subject lines is strongest for your e-mail marketing campaign? Test them both. -
ID Yourself
Whether you attend a week-long trade show, three-day convention or four-hour seminar, never leave home without your name tag.
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