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Subject Line Test

Not sure which of two subject lines is strongest for your e-mail marketing campaign? Test them both. Divide your marketing list in half. Use one subject line for half of the list and a different subject line for the other half of the list. Track your response rates to see which line works the best. After a few tests, you’ll learn which subject lines work best for your small business.

ID Yourself

Whether you attend a week-long trade show, three-day convention or four-hour seminar, never leave home without your name tag. Wear your name tag or badge not only during the event, but also during downtime – at restaurants, in the taxi, in the hotel lobby – everywhere you go. Displaying your name badge identifies you as an event participant, makes you more approachable and boosts your networking opportunities.

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