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Nifty ideas you can use to build a better
business
Target Your List
With e-mail marketing campaigns, the more you target your message, the better response you’ll get. Start by segmenting your mail list into different categories. Then develop a marketing message aimed specifically at that category. Some ways to segment your list:
- Geographic location
- Past purchases
- Frequency of purchases
- Average dollar amount spent on a purchase
- Customer interests
Downtime Chores
Are the hot summer months a slow time for your small business? If so, use the days wisely to strengthen your company. Try these four ideas:
- Examine inventory and get rid of stale or outdated products
- Start tax planning by meeting with your tax professional and finding ways to reduce your taxes
- Review insurance policies to make sure your small business is adequately covered
- Analyze customer data so you can develop more targeted marketing
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