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Rave Reviews

Small businesses can pump up online sales by using customer reviews on their Web sites. Recent market research found that 76 percent of U.S. shoppers consider it important to read customer reviews before making a purchase. And they prefer peer reviews over expert reviews. Give your satisfied customers the opportunity to rate and review your products and services. Post those on your Web site to encourage potential customers to make a purchase.

Power Down At Night

You’re wasting energy, burning money and needlessly polluting the environment if you don’t shut down your computer at night. 1E, a provider of power management software, and the Alliance to Save Energy, a coalition of businesses, government, environmental and consumer leaders, commissioned a survey to examine PC power usage in the American workplace. The findings:

• About 31.2 million work PCs are left on overnight
• It costs U.S. businesses $1.72 billion to supply power to machines that are not even in use
• All of these PCs being left on overnight is pumps 14.4 million tons of carbon dioxide into the atmosphere

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