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Messy Accounting

Many small-business owners make the mistake of using business checking accounts to pay for personal items. Or worse, an entrepreneur uses a single account to pay for both business and personal expenses. Those actions can get you into trouble with the IRS. But that kind of sloppy accounting poses other problems, too:

• Makes it difficult, if not impossible, to monitor business expenses
• Makes it difficult to determine business profitability
• Complicates relationships with bankers and other lenders

E-Mail List Snafu

If you’re having trouble keeping your e-mail marketing list up to date, you’re not alone. In a recent survey conducted by JupiterResearch for e-mail provider Silverpop, 39 percent of e-mail marketers said list turnover was their biggest challenge. While marketers work diligently to add new names to the list, others drop off or become inactive. List attrition for business-to-business marketers averages 2.1 percent a month, according to MarketingSherpa’s “Email Marketing Benchmark Guide 2007.” The report indicates that business-to-consumer marketers lose, on average, 2.9 percent of their e-mail addresses each month.

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