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GET CONNECTED TRAINING
Know-how
you need to succeed
Attention Clothing Retailers
Want to know what shoppers want from your
store? BIGresearch, LLC, just found out. In a
survey released in January 2004, consumers
identified the top five features that
motivate them to shop at an apparel store:
-
Right price
and good quality
-
Ability to
find a variety of items in a particular size
-
Easier to
find items in the store
-
Clothing
neatly displayed and hung on racks
-
Having a
style that represents "me"
Ditch Old Inventory
Moving out old inventory to make way for
the new has customarily meant deep discounting
for small-business owners. But before you
decide to take a loss on old merchandise, take
a look at eBay. List some of your inventory
items on the Web site,
www.ebay.com, and you might find you can
get full price or more by auctioning your
leftovers. You’ll need nifty pictures to post
with your items. And you’ll need to determine
realistic shipping costs before you offer your
stuff for sale. But the online sale may bring
in more bucks than putting a “clearance” sign
on your in-house inventory.
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