GET CONNECTED TOOLS
Online and offline stuff to make your business
buzz
Selling To The Feds
Get the inside scoop about selling to the $200
billion federal government market. Pick up a
copy of
Win Government Contracts for Your Small Business
(Commerce Clearing House, 2003). Now in its
second edition, the book is part of the CCH
Business Owner’s Toolkit series. And it’s a
blockbuster for finding, negotiating and winning
government contracts. The book shows you how to
discover leads as well as write and submit
proposals. Broken down into easy-to-follow
steps, the book guides you through landing
lucrative government contracts.
Catchy Names
The creative juices need to flow when you’re
searching for catchy names for new products.
If you’re stuck, check out Marsha Yudkin’s
free “Business Name and Tag Line Generator” at
her Web site,
www.yudkin.com/generate.htm. Known for her
marketing savvy, Yudkin walks you through 19
steps for brainstorming hundreds of name
options, then she helps you test your final
choices for acceptability. The exercise takes
some time, but it’s well worth it.
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