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Marketing Vocabulary

The next time you ramp up a direct mail or e-mail campaign, practice this word: segmentation. Divide your mail (or e-mail) list into groups based on their interests, age, location, buying patterns and other segments. Now craft a sales message specifically for each target market, rather than relying on a single message to interest all customers. The result? More customers will respond to your offer. And that means more sales.
 

Franchise Financing

Need some dough to help float your franchise? These three lenders specialize in franchise loans:

• GE Capital Franchise Finance

• Textron Financial Corporation, franchise finance division

• Franchise Registry, for streamlined loans through the SBA
  
  
   

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