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GET CONNECTED TIPS
Nifty ideas you can use to build a better
business
Direct Mail Is Not Dead
E-mail campaigns may be part of your small
business marketing mix. But don’t give up on
old-fashioned direct snail mail. A recent
survey by International Communications
Research (ICR) revealed that even in today’s
electronic world, consumers still clearly
prefer regular mail for receiving certain
offers.
Three out of four survey respondents preferred
regular mail for receiving new product
announcements or offers from companies they do
business with. Regular mail was also preferred
by 70 percent of respondents for receiving
unsolicited information on products and
services from companies they are not doing
business with.
Sublease Rights
Before you a sign a lease for office
space, try to negotiate sublease rights. These
rights let you sublease all or part of the
space at any time. Sublease rights give you
flexibility and could put extra money in your
wallet.
For instance, if your business fails, you
could rent the space to another firm and
continue making the lease payments. Or you
could lease a larger space than you need, then
rent a portion to another to business and
collect money to help pay for your lease. You
might even be able to charge more per square
foot than you pay. And that could mean a few
extra bucks for your small business.
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