GET CONNECTED TRAINING
Know-how you need to succeed


Attention Einstein

Small-business owners who market products and services to the scientific community should investigate a 2004 study from market research firm BioInformatics, LLC. The study, “Evaluating Online Advertising Opportunities @ Life Science Portals,” surveyed more than 1,300 life scientists. You can get a complimentary executive summary of the report at www.gene2drug.com/reports.70.html.

Some of the findings from the study include:

• Most scientists prefer product advertisements on the Web over those found in print journals and direct mail

• Scientists frequently search online to find information related to their work, with about 40 percent going online seven or more hours each week

• Of the hundreds of Web sites vying for the scientific community’s attention and competing for advertising dollars, scientists most frequently visit Nature, BioMedNet, Science Magazine Online, The Scientist and BioMed Central
   

Organized Marketing

Don’t get overwhelmed when trying to develop a marketing plan for your small business. Instead, get organized. Break your marketing goals into chunks, then decide what actions to take to accomplish each chunk. For instance, you might have chunks for publicity, print advertising, Web advertising, promotional events, e-mail campaigns, referrals and so on. After you identify these big chunks, make a list of the actions you need to take to meet your goals in each area. You’ll find marketing tasks easier to implement and manage.

 

Return To Contents