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GET CONNECTED TIPS
Nifty ideas you can use to build a better
business
Personalized Postcards
Boost the response rate to your postcard
marketing by personalizing the cards you send.
Design your postcards to look like a friendly
message rather than an ad. Use a greeting
line. Create a signature line in a script
typeface. And apply a 23-cent stamp instead of
an imprinted indicia that people associate
with junk mail. Attention to these details
will generate more responses. And that’s the
goal of postcard marketing.
Meeting Turn Offs
The next time you conduct a business meeting,
try these tactics to increase attention and
participation. Ask everyone attending to turn
off their cell phones, pagers, PDAs and laptop
computers. Without the gadgets going, people
will focus on the topic instead of their
personal business. Also post a do not disturb
sign on the door. That will prevent a parade
of people coming into the room. Finally,
request that everyone stay for the entire
meeting. That helps avoid the disruption of
people leaving the room while your meeting is
in progress.
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