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Telling Secrets
Jan Norman, one of the best-known business authors around, has published two new books guaranteed to help you launch a new business. Check them out:
“What No One Ever Tells You about Starting Your Own Business, 2nd Ed.: Real-Life Start-Up Advice from 101 Successful Entrepreneurs” (Dearborn Trade, 2004) picks up where the first edition left off. You get 30 new startup stories from real-life entrepreneurs and an expanded resource section. In her other new book, “What No One Ever Tells You about Marketing Your Own Business: Real-Life Advice from 101 Successful Entrepreneurs” (Dearborn Trade, 2004), Norman shares the secrets of successful small-business marketing. You get valuable tips, step-by-step instructions and plenty of real-world insights.
Franchise Help
Considering a franchise as a way to start your own business? Before you make the leap, check out these two resources:
“Franchising: Path to Wealth Creation” (Prentice Hall, 2003), by Stephen Spinelli, Robert M. Rosenberg and Sue Birley. Spinelli co-founded Jiffy Lube, so he knows the ins and outs of successful franchising. And together the authors have put together a useful how-to guide that provides examples and ideas. The free Success Skills Seminar “Is A Low-Cost Franchise In Your Future?” at http://www.entrepreneurialconnection.com.
Written by Mark Landsbaum, author of “Streetwise Low-Cost Marketing” (Adams Media, 2004), the seminar walks you through the steps you need to take before you invest your hard-earned dollars in a franchise.
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