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GET CONNECTED TIPS
Nifty ideas you can use to build a better
business
Open Sesame
Want to increase the open rates on your permission-base e-mail marketing? EmailLabs, www.emaillabs.com, a Web services provider, offers three tips based on its analysis of e-mail marketing:
Keep your subject lines less than 50 characters Include at least 25 embedded hyperlinks in your message Craft your messages in the 20 to 79 kilobyte range
Following each of guidelines can help boost the click-through rates as well as the open rates of your e-mail campaigns.
Cheap Sublease
Plenty of big corporations have downsized during last several years, leaving lots of square footage unused in offices and warehouses. But their losses could be your gain. If you’re in the hunt for new business digs, you could find affordable office space—fully furnished and ready to use. Check with commercial real estate brokers about subleasing unused corporate space. Also check with your local chamber of commerce.
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