GET CONNECTED TRAINING
Know-how you need to succeed


Free Reads

Stay on the leading edge of your industry without spending a bundle. Check out www.freebizmag.com, where you might qualify for free subscriptions to business magazines. Just fill in a few blanks about your industry. The Web site returns a list of magazines you can get for free. It’s quick and easy. And doesn’t cost you a dime.

Subscribers Wanted

Wonder why more people don’t subscribe to your small-business e-mail newsletter? ReleMail, an e-mail privacy certification service, may have the answer. In a 2004 survey, ReleMail discovered that a staggering 87 percent of Internet users believe that they have been spammed after they subscribed to an e-mail newsletter. The survey also showed that 83 percent of users avoided subscribing to an e-mail newsletter because they weren’t sure they could trust the publisher. The message is clear: If you want to gain subscribers, you must first gain their trust by:

• Developing a strict privacy policy that clearly states you will not sell, rent or share your subscriber list

• Displaying your privacy policy prominently on your Web site

• Abiding by your privacy policy

Return To Contents