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GET CONNECTED TIPS
Nifty ideas you can use to build a better
business
PR Tip #1
Looking for a way to generate media buzz for your small business? Try promoting your goods and services around a unique holiday. Pet stores could get media coverage with special promotions on March 3, which is “If Pets Had Thumbs Day.” An automobile repair shop could tie promotions to “Mechanic’s Day,” also scheduled for March. You can find more bizarre and unique holidays at HolidayInsights.com, www.holidayinsights.com.
PR Tip #2
The federal government locks its doors on every major U.S. holiday. With offices closed and sources on holiday, the media is hurting for news. That’s the perfect time to pitch your business story to reporters. Take advantage of the slow news time. Send out press releases just before federal holidays. Call your media contacts with ideas for articles. Offer yourself as an interview source for business articles.
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