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GET CONNECTED TRAINING
Know-how you need to succeed
Eye On The Competition
Dun & Bradstreet (D&B) makes it easy for you to keep tabs on your competition with its Small Business site,
http://www.dnb.com/smallbusiness. You can access business profiles that include statistics such as sales figures, locations, number of employees and names of managers.
Competitive information isn’t the only valuable stuff on this site. You can also use the information to track down potential customers and suppliers. If you need to evaluate the credit risk of a new customer, you can obtain a credit profile for $14.99.
You don’t have to register to take advantage of many of the Web site’s features. But, a monthly membership that starts at $24.99 gives you two free reports, discounts on additional ones and an extended company tracking folder.
Calling All Customers
Make your marketing brochure more powerful by adding a strong “call to action” to the copy. The call to action gives prospects a reason to respond, rather than simply browsing your brochure.
The call to action will vary, depending on your business and the offer you make to prospects. But, the end results should be the same: removing sales barriers and moving prospective clients closer to a purchase. Here are some ideas for calls to action:
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Encourage prospects to call your toll-free number
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Offer a free, initial consultation
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Offer a special discount on products or services to new customers
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Offer to give free estimates or quotes on jobs or projects
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Offer to put prospects on your mailing list for special sales if they respond to your brochure
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