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GET CONNECTED TIPS
Nifty ideas you can use to build a better
business
Link Up
E-newsletters can impress readers and keep your customers coming back – but only if you present a professional image. To maintain an error-free e-newsletter, be sure to check every link you include. Develop a process for checking links during preview. Also complete a test e-mail of your e-newsletter and thoroughly check all links. The extra time you spend double checking links will be rewarded with a professional quality e-newsletter.
Marketing Extras
When customers buy products from your small business, be sure you’re ready to offer the shopper related products. Tuck a discount flyer into the shopping bag. Enclose a product brochure in all shipments. Include a product catalog in packages. You can even use a similar marketing tactic on your Web site. If a customer buys Product A, offer related Products B and C during the checkout process. These simple marketing extras will boost your sales.
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