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Reaching A Niche

If your small business wants to reach online users who speak Spanish, check out www.univision.com. A 2005 study conducted by Nielsen Media Research found that Univision.com is the most visited Spanish-language Web site among Spanish-dominant and bilingual Hispanic Internet users 16 years of age or older. The study also found that advertising on Univision.com positively impacts purchase behavior and that the combination of advertising on both Univision.com and the Univision Network has a powerful effect on branding and purchase intent.

Orlando Scores

For small-business owners in Orlando, Fla., the SCORE office is the place to go for help. SCORE, “Counselors to America’s Small Business,” honored Orlando SCORE Chapter 138 as the National SCORE Chapter of the Year for 2005. Orlando SCORE earned the award for exceptional growth in services provided to local entrepreneurs, strong client satisfaction and counselor diversity. Orlando SCORE has seen significant increases in the number of women and minority counselors helping small businesses. The SCORE chapter provided nearly 1,850 client services last year, almost double the number from the year before. Follow-up surveys showed that the satisfaction rate for face-to-face counseling clients and seminar attendees was nearly 100 percent.

 

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