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GET CONNECTED TIPS
Nifty ideas you can use to build a better business
Tip For Sales Letters
You can add some sizzle to your sales letters
by always including a P.S. at the end.
Recipients usually read the P.S. before they
even bother with the body copy of a sales
letter. So make your best offer or tout your
greatest benefit in the P.S. to hook the
reader’s interest. If you can grab their
attention in the P.S., recipients will take
time to read the body of your letter.
Employee Handbook
No-No
A thorough, well-written employee handbook
documents the official employment rules,
policies and benefits of your small business.
But a sloppy, incomplete handbook can get you
into trouble by opening your biz to potential
employment lawsuits.
For instance, your employee manual should
never document a policy that requires
employees to give you notice before quitting.
That kind of rule could limit your legal right
to fire a worker. Also, don’t include any
policies that require employees to keep their
compensation secret from other workers. U.S.
labor laws give employees the right to discuss
work-related issues with their fellow
employees. Compensation could easily fall into
that category.
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