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I Love LA
The Small Business Technology Institute (SBTI), a non-profit organization dedicated to technology education among small businesses, is inviting women entrepreneurs in the Los Angeles area to apply for SheBusiness. The one-year program combines expert-led classes, workshops, consulting, development and support services to help women expand their businesses on the Internet. To learn more, visit www.sbtechnologyinstitute.org/shebusiness.
Online Retail Holidays
Internet-only retailers take note: You’ll make more sales during the 2005 holiday season if you focus your marketing on loyal customers. That’s the finding from the WebTrends Inc. “2005 Online Retail Holiday Readiness Report.” The survey found that the majority of online retailers have lower shopping cart abandonment rates for repeat buyers compared to new buyers. In the survey, nearly 70 percent of retailers said that their browse-to-buy conversion rate for repeat buyers is higher than the conversion rate for new buyers – underscoring the benefit of focusing on loyal, repeat customers versus new customers.
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