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Web Site Check
Is your small-business Web site getting all the clicks you need? Probably not. A study by the Georgia Institute of Technology showed that 75 percent of search engine users never click past the first page of results. To find out if your Web site is getting on that first page, check out Marketleap’s free search engine marketing tools at www.marketleap.com. You’ll find free tools to gauge your Web site’s effectiveness, including a link popularity check, search engine saturation and keyword verification.
Ben Franklin’s Inspiration
Entrepreneurial inspiration sometimes comes from surprising places, such as the new book “Ben Franklin: America’s Original Entrepreneur” (Entrepreneur Press, 2005). The book is the first modern-day translation of Franklin’s 18th-century autobiography. Produced by Blaine McCormick, associate dean for undergraduate programs at the Hankamer School of Business at Baylor University and a noted Franklin scholar, the book is as much a story about American business as about Franklin’s life. McCormick cites as examples of Franklin’s influence his almost single-handed responsibility for establishing America’s first media empire, public library, fire brigade, book club and franchise, as well as the University of Pennsylvania.
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