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Online and offline stuff to make your business
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Teen Entrepreneurs
If you’re a teenage entrepreneur – or you have one at home – check out the new Web site Teen Business Link at www.sba.gov/teens. The site features streaming video, animation and interactive sound clips. Of course, there’s serious business information on the site too. Tools and resources on small-business basics are geared for young entrepreneurs.
Generation Gap
Each generation claims its own music, its own fashion styles, its own slang, even its own touchstones in history. Small-business owners need to understand those generational differences to successfully market products and services to different age groups. You can learn about selling across the ages with the free online Success Skills Seminar “Generational Marketing” from the National Association for the Self-Employed (NASE). It’s online now at www.EntrepreneurialConnection.com/skills/module28/skills_home.asp. You’ll find out about marketing to:
Mature consumers Baby boomers Generation X Generation Y
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