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GET CONNECTED TIPS
Nifty ideas you can use to build a better business
Easy Opt-In
Savvy Web marketers know to offer an opt-in
mailing list for visitors to a Web site. But,
you may not know that the placement of the
offer makes a significant difference in the
number of responses you receive. Always place
the “join our mailing list” offer above the
fold—that area of the Web page readers see
without having to scroll down. The high
visibility grabs attention and makes it easy
for visitors to sign up for your mailing list.
Know Before You Go
Before you take off on that next business
trip, collect all of your trip information in
one place for easy access. Examples of items
you want to collect include:
-
Calendar with
dates, times and locations of meetings
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Contact
information for all of the people you plan to
meet with
-
Final versions of
meeting agendas
-
Documents you’ll
need for presentations
-
Online access
numbers, either local or national, so you can
check e-mail
-
Hotel confirmation
numbers
You can stash all of this information a
single file on your notebook computer or in a
single folder full of hard copy. In either
case, having the information in one place will
save you time and keep you organized during
your trip.
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