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Multicultural Prediction
Yankelovich Inc., the respected marketing consultancy in Chapel Hill, N.C., predicts that in 2006 U.S. Hispanics will become an even more important marketing target as their disposable income and clout continue to rise. If your small business wants to tap this expanding market, check out the free Success Skills Seminar “Marketing to Hispanics” from the National Association for the Self-Employed (NASE). It’s online now at www.EntrepreneurialConnection.com/skills/module47/skills_home.asp. You’ll learn about:
The size of the Hispanic market in the U.S. Segmenting the Hispanic market Tips for marketing to Hispanics Handling language and translations
Accounting For Growth
As your small business grows, so should your accounting system. Here are three reasons you should ditch those envelopes stuffed with receipts and start storing your financial data in a serious accounting system:
Business growth means more expenses. An accounting system will help you track those costs. Using an accounting system will help you keep accurate tabs on accounts receivable, which will also grow as your business expands. Peace of mind. An accounting system keeps all of your financial records organized and in order, which is what you want if the IRS ever calls you for an audit.
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