GET CONNECTED TOOLS
Online and offline stuff to make your business
buzz
Letters To The Editor
Maybe you can’t get quoted in a magazine or write a column for your local newspaper. But you can always drop a letter to the editor in response to anything you read in publications. And that’s a great way to get your business name in print. For instance, if your local paper runs an article about how businesses are suffering in your part of town, dash off a letter to the editor explaining how your business has grown. If you pick up a few good tips in a business magazine or trade journal, send a letter that tells how those tips helped your biz. Always sign your letter with your name and your business name, and the city and state where you’re located.
Oops!
Business disasters happen not because of a single mistake, but because owners make a series of blunders. Author Robert E. Mittelstaedt Jr. shows you how to steer clear of repeated missteps in his book “Will Your Next Mistake Be Fatal? Avoiding the Chain of Mistakes That Can Destroy Your Organization” (Wharton School Publishing, 2005). You’ll learn to:
|
