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How To Market To Women
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Article 2: Woman-Owned Businesses: Clients To Cultivate
If your niche is business-to-business sales, you may be wondering whether there’s any advantage to targeting women. The answer’s yes—if you want your share of a rapidly growing market.
Women now own 40 percent of all U.S. companies. The number of woman-owned businesses grew by 37 percent between 1997 and 2002. The U.S. Small Business Administration reports that U.S. female-owned companies generate more than most countries’ gross domestic product: $2.38 trillion annually in revenues.
As you’ll learn elsewhere in this seminar, one of women’s key problems is high stress levels. Think about ways your products and services can help women run their businesses more effectively by saving them time and hassles.
To reach woman-run companies, consider offering events and seminars geared to female business owners. Sponsor a female entrepreneurs’ networking event that recognizes their companies as real businesses deserving of respect. Advertise in local business publications, emphasizing plusses like responsive service, speedy turnaround, pickup and delivery, and other perks that make customers’ lives simpler.
In the process, you may hook both the public and private woman: 86 percent of female business owners report using the same products and services at home as in their businesses, a survey by the Center for Women’s Business Research showed.
Whether your client is a business owner or a homemaker (or very likely both), the rest of this seminar will help you understand her consumer behavior and earn her loyalty.
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