Entrepreneurial Connection

	Create A Marketing Plan That Works By Mary C. Weaver Whether you’re running a one-person company out of a spare bedroom or managing an enterprise with a growing staff, marketing is the tool you need to attract the right customers and expand your business. And to do that, you need a written marketing plan. This step-by-step guide will help you design and execute your marketing plan, with a little help from resources on the Internet and elsewhere.

		The Plan's Ingredients
		Know Your Company -- And Your Product
		Analyze The Competition
		Target Specific Markets
		Research Key Markets
		Determine Your Objectives
		Identify Your Strategies
		Run The Numbers
		Measure Your Success
		Resources