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For more information about writing a marketing plan that works for your business, investigate these Web sites, organizations and books. Web Sites and Organizations EntrepreneurialConnection.com Find out more about identifying and promoting your business to niche markets in the Success Skills Seminar “The Need For A Niche.” BizMove.com Here you’ll find a detailed marketing-plan worksheet that can help you analyze your markets and plan effective strategies. U.S. Industry & Trade Outlook Seek this nearly 1000-page tome at your nearest reference library. It includes economic forecasts, chapters on e-commerce and detailed information on hundreds of industries. U.S. Census Bureau Statistics Find demographic and economic data here, as well as contact information for the bureau’s regional offices. U.S. Small Business Administration The SBA’s extensive, searchable site offers a generous fund of information. Also check out the Marketing Mall at the SBA’s Online Women’s Business Center. It includes sample marketing plans and articles on all aspects of marketing, PR and advertising. The Service Corps of Retired Executives (SCORE) With hundreds of local offices, SCORE offers small businesses advice and counseling on a variety of topics. The SCORE Web site offers free e-mail counseling too.
Books
The Plan's Ingredients
Know Your Company -- And Your Product
Analyze The Competition
Target Specific Markets
Research Key Markets
Determine Your Objectives
Identify Your Strategies
Run The Numbers
Measure Your Success Resources
Resources
----------- Select ----------- 7 Financial Facts About Business 8 Secrets to Patenting Your Invention Strengthen a Family Biz The Art of Startup Marketing Avoid Home Business Mistakes Barter Is Booming Becoming The Boss Boost Your Small-Business Sales Build A Web Site Build Your Brand Business Resources Can A Trade Show Boost Your Small Business? Capturing Customers Create A Marketing Plan Create A Press Kit Creative Employee Perks Eldercare Help For The Self-Employed Employee Handbooks Make Sense For Small Employers Extreme Customer Service Financing For Your Business Find The Right Advisors Franchises Franchise Versus Independent Furnish With Flair Generational Marketing Give Your Business An Edge Got Ethics? Guide To Government Resources Home-Based Franchises Home Business Startup Rules How To Choose A Franchise How to Collect Business Debt How To Compete Against Big-Box Retailers How To Expand Your Small Business How To Fire An Employee How To Green Up Your Small Business How To Hire Your First Employee How To Improve Customer Service How to Market Your Small Business Online How to Sell Your Business Increase Profits Invest In Yourself Local Marketing The Looming Labor Crisis Marketing to Hispanics Marketing With E-mail Make Your Home Office Secure Marketing to Women Mind Your Manners Minority Business The Need For A Niche Outsourcing Pumping Up Prices Retirement Plans For Self-Employed Selling to the Feds Should You Incorporate? Spot The Next Hot Trend Start A Business Succession Planning For Small Businesses The Right Stuff Tax Strategies Tech Gear: Boom or Bust Time Management Tactics Virtual Assistance Why Businesses Fail Wireless Networks Work Life Balance Write A Business Plan Complete List of Seminars Current Seminar