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Marketing Plan
Article 10: Resources

For more information about writing a marketing plan that works for your business, investigate these Web sites, organizations and books.

Web Sites and Organizations

EntrepreneurialConnection.com
Find out more about identifying and promoting your business to niche markets in the Success Skills Seminar “The Need For A Niche.”

BizMove.com
Here you’ll find a detailed marketing-plan worksheet that can help you analyze your markets and plan effective strategies.

U.S. Industry & Trade Outlook
Seek this nearly 1000-page tome at your nearest reference library. It includes economic forecasts, chapters on e-commerce and detailed information on hundreds of industries.

U.S. Census Bureau Statistics
Find demographic and economic data here, as well as contact information for the bureau’s regional offices.

U.S. Small Business Administration
The SBA’s extensive, searchable site offers a generous fund of information. Also check out the Marketing Mall at the SBA’s Online Women’s Business Center. It includes sample marketing plans and articles on all aspects of marketing, PR and advertising.

The Service Corps of Retired Executives (SCORE)
With hundreds of local offices, SCORE offers small businesses advice and counseling on a variety of topics. The SCORE Web site offers free e-mail counseling too.

 



Books
 
How to Develop a Strategic Marketing Plan: A Step by Step Guide
By Norton Paley
CRC Press, 1999
Includes CD

 

 

The Market Planning Guide: Creating a Plan to Successfully Market Your Business, Products, or Service
By David H. Bangs Jr.
Upstart Publishing Company, 1998


 

Marketing Plans That Work: Targeting Growth and Profitability
By Malcolm H. B. McDonald and Warren J. Keegan
Butterworth-Heinemann, 1997

 

Marketing Plans: How to Prepare Them, How to Use Them
By Malcolm H. B. McDonald
Butterworth-Heinemann, 1999

 

On Target: The Book on Marketing Plans
By Tim Berry and Doug Wilson
Palo Alto Software Inc., 2000

The Successful Marketing Plan: A Disciplined and Comprehensive Approach
By Roman G. Hiebing and Scott W. Cooper
McGraw Hill, 1997


 

The Ultimate Marketing Plan: Find Your Most Promotable Competitive Edge, Turn It into a Powerful Marketing Message, and Deliver It to the Right Prospects
By Dan S. Kennedy
Adams Media Corp., 2000


 

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Marketing Plan
Here are some websites with more information about Marketing Plans:

www.bizmove.com

www.onlinewbc.gov

www.score.org

www.ita.doc.gov

www.sba.gov
 
Select an online seminar from the Success Skills Archives:


Complete List of Seminars


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