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Article 6: Handheld Devices Depending
on whom you ask, handheld devices are either
utterly necessary or a waste of money. There’s
little middle ground, which suggests that if you
have a genuine need, you should get one. If you
don’t, don’t try to create a need.
We’ll limit the discussion to PDAs (personal
digital assistants) and cell phones. A threshold
decision is whether to get a device that
combines both functions. Our advice is don’t.
Chances are you need one of the devices more
than the other. “Look at the primary reason for
the device,” advises Scott Ingram of Grey Matter
Technology. “Do you want a PDA or do you want a
phone? What’s the most critical? Is the
secondary use as useful?”
Another factor is the price you pay if your
combined PDA/cell phone dies. You lose both
functions.
As with laptop computers, the value of handheld
devices is directly proportional to the time
away from the office for the people using them.
For sales personnel on the go, a cell phone is a
necessity. They range from the freebie phones
given away when you sign up for a wireless
account to $500 or more for full-featured
Internet ready devices.
Be leery about Internet promises. Cell phone
technology accesses the Internet at an
agonizingly slow crawl, which is bound to
frustrate more than facilitate.
Just as a sales rep without a telephone is
silenced, a sales rep without contact
information is crippled. The threshold issue for
PDAs is whether road warriors can be better
served with laptops.
Laptops offer advantages. They hold more
information than PDAs. They’re easier to work on
and have Internet access, via wireless or
dialup. But there are disadvantages. A laptop
can’t be used standing up or walking around. It
doesn’t fit in purses or pockets.
Ultimately all PDAs will probably combine cell
phone capability and wireless Internet access.
Until then, prices range from less than $200 to
more than $600 for features including color
display, pocket software, built-in digital
camera and keyboard. But even the vanilla
versions are highly prized by those who use
them.
Your task is to determine whether they’ll be
used enough to be of value. As one consultant
noted, 90 percent of her clients who purchased
PDAs have reverted to their Daytimer paper
systems.
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