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2: Executive Summary
The executive summary is
a condensed version of your whole business
plan. It outlines your goals and objectives.
It establishes a mission and vision for your
company. It proves that you’ve got a viable
business idea, and that you’re the person
who can make it successful.
Although this is the
first section of your plan, you might want to
write it last. After you’ve completed the
entire plan, you’ll have a better focus on
your key ideas and strategies.
And
that’s exactly what you want to impart in
the two pages you devote to the executive
summary. You want to highlight your
company’s benefits. You want to show how
your product or service solves a problem for
customers and fills a need in the marketplace.
Most people who read your
business plan will read this section first.
Indeed, they may read only this section.
Potential employees, suppliers, customers and
your business consultants will turn to these
pages to get a grasp of what your business is
all about. So you’ve to grab their
attention.
Be concise when you write
the summary. But also be compelling and
persuasive. Create excitement about your
venture by sharing your passion for the
business.
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