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Write A Winning Business Plan
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Article
8: Reviewing Your Business Plan
You’ve completed the
first draft of your business plan. But before
you put your final stamp of approval on the
document, take time to make sure that all of
the sections mesh. Each of the separate pieces
must fit together like a puzzle.
For example, do your
financial statements prove that you’ll have
enough resources to fund your marketing
strategy? Will your projected cash flow pay
for the consultants you might need to hire?
Does your marketing strategy support your
goals and objectives? Does your value
statement fit with your company’s target
customers?
The answers to those
questions can and will change as your business
grows. So your business plan isn’t a static
document. It changes with each step your
company takes. Review it at least every two
years, more often if your business experiences
fast growth or a crisis.
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