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Use these books and Web sites to find more information about creating and distributing press kits: Gebbie Press All-in-one media directory http://www.gebbieinc.com Public Relations Society of America World’s largest organization for public relations professionals http://www.prsa.org/ BusinessWire Disseminates text news announcements from companies and organizations worldwide http://home.businesswire.com/portal/site/home/index.jsp Internet News Bureau Sends press release to 10,000 subscribing journalists and business professionals http://www.internetnewsbureau.com/ Press-Release-Writing.com Online connection to media outlets http://www.press-release-writing.com/distribution-lists/ PR Web Free online press release distribution http://www.prweb.com/ PR Newswire Global hub for news information http://www.prnewswire.com/ Web Wire Internet press release resource http://www.webwire.com/ Books Writing Effective News Releases By Catherine V. McIntyre Piccadilly Books, 1992 Complete Publicity Plans By Sandra L. Beckwith Adams Streetwise Series, 2003 The Fall of Advertising and the Rise of PR By Al and Laura Ries HarperBusiness, 2002 6 Steps to Free Publicity By Marcia Yudkin Career Press, 2003
Books
Why You Need A Press Kit
The All-Important News Release
Press Kit Basics
Beyond Press Kit Basics
Press Kit Distribution
Press Kit Follow-Up
Do You Need To Hire A Pro? Resources
Resources
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©
2007
NASE All Rights Reserved.
©
2007
NASE All Rights Reserved.