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Article 4: 9 to 5 And Many Late Nights
Unusually high energy levels
and working long hours are hallmarks of most
entrepreneurs.
But we’re not talking workaholics here.
Workaholics, who don’t know how to take a break,
end up burning out. Entrepreneurs work
extraordinarily hard, but in spurts or for
reasonably defined periods to achieve specific
objectives.
It’s just that their spurts or reasonably
defined periods are often longer than the
average non-entrepreneurial person could
tolerate.
To create the business empire—whatever that
definition might be to the individual—or to keep
it afloat when the business hits a storm,
entrepreneurs routinely work hours that seem
ungodly long to others.
Entrepreneurs also forego the leisure time and
vacations others take for granted. And they’re
willing to put in the long hours because their
focus is on the greater goal.
That’s what Catrice Austin did to build VIP
Smiles, her now five-year-old cosmetic, general
and sports dental practice in New York City.
Austin decided to go on her own after realizing
that the starting pay for new dentists in a
dental practice was rock-bottom low. Even taking
temporary jobs as a dental hygienist, she earned
more than she did as a dentist. “That was so
disturbing to me,” she remembers.
So she shared office space with another young
dentist, worked extra hours as a school dentist
for two years to make ends meet, and spent
endless hours networking with business,
entertainment and sports organizations.
The result of years of sacrifice is a thriving
practice that includes major entertainment and
sports celebrities among her patients.
Would she work for someone else again? Not a
chance. “The ability to make my own decisions
and have control of my destiny has been
priceless, especially in these trying times,”
she says.
Her attitude is like Tom Antion’s, who owned
several other businesses before his current
incarnation advising small-business owners on
Internet marketing “I am like a bulldozer,” says
Antion. “I will go until the job is done.”
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