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Article 7: Goal Tenders Get Ahead
In the enthusiasm of the
moment, going into business for yourself sounds
great. Too many people do just that. They open
their doors without ever planning where they
want the business to be in a few years. Most of
them fail.
Entrepreneurs who make their businesses last
through eventual retirement are the analytical,
careful types who have always set long-term
goals—and more importantly, have the discipline
to keep them.
“You’ve got to have a goal,” points out trainer
and consultant Jeffrey Mayer, president of
www.SucceedingInBusiness.com. “If you don’t
know what the goal looks like, how do you know
when you are successful?”
That doesn’t mean the objective can’t be changed
when it’s no longer useful. Your own needs may
change. The business may grow in a direction you
didn’t foresee. Or if you’re fortunate, your
business could surpass the original goal.
A goal is the lodestar that guides you when you
question yourself, that keeps you from diverting
energy into pointless blind alleys. It maintains
your focus on what’s really important to your
business and its growth. It’s not sacrosanct in
itself.
“Tinkering with a goal is fine,” Mayer says.
“Look at the results you’re getting, and how you
can modify it. You don’t need perfection the
first time.”
Keeping to a valid goal when short-term concerns
threaten to overwhelm the business takes
determination, and lots of it, for entrepreneurs
are sure to be tested many times.
And it’s not just in setting goals that
entrepreneurs need determination. To really
succeed, entrepreneurs need to be determined
every time they walk in the door.
With determination, you’ll learn what you don’t
know now, find creative solutions to that vexing
problem, and work smarter to beat the guy down
the block.
Not that determination makes everything easy. As
entrepreneurs find out soon enough, owning a
business is for the resolute.
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