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Article 6: Be A Natural-Born Leader Or A One-Man
Show
Are you a natural leader?
Someone whom others naturally follow? Or maybe
someone who wants to go his own way as a one-man
show?
Depending on the type business you choose,
either type can succeed as an entrepreneur.
Followers, though, should go find a leader
rather than striking out on their own. Managers
should probably stick with managing.
That’s because it’s the business owner who must
make the tough decisions, set the company’s
direction and inspire employees to consistently
perform with excellence. A follower or a manager
can’t do that effectively.
The entrepreneur must be able to skillfully lead
and motivate people. If she can’t, the result
could be poor employee morale, confusion, low
performance, rapid employee turnover—and
eventual failure of the company.
“Management is a different mindset because you
manage something that exists,” explains Steven
Simonyi-Gendele, a serial entrepreneur who now
heads PICS SmartCard of Vancouver. “An
entrepreneur creates something new where there’s
no road map. There are few people who are both
excellent entrepreneurs and managers because the
traits are so different.”
Adds Tony Warren, Farrell professor of
entrepreneurship at Penn State University,
“Entrepreneurs are more like generals. They see
the big picture, but aren’t good at managing
detail because it bores them. Good entrepreneurs
bring in others to do that, and spend their time
creating the company vision. They are great
multitaskers.”
Followers, meanwhile, may be terrific at
executing the work or making the sale, but can’t
lead the charge effectively.
To lead, the entrepreneur also needs to be a
positive thinker, someone able to make lemonade
out of the lemons that business throws her way.
That doesn’t mean a Pollyanna who’s unable to
see reality, but someone who doesn’t see doom
and gloom behind every lost sale. How can you
lead others and solve problems if you’re always
expecting negative outcomes?
Part of leadership is being a self-starter as
well. When you’re in charge, either over
employees or your own one-person shop, there’s
no one standing there ensuring that you work.
If you’re not working, of course, you’re not
bringing in business.
And if you’re not bringing in business, you
won’t succeed as an entrepreneur.
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