For more in-depth details on understanding and
capturing Matures, boomers and Generations X and
Y, investigate these books and Web sites.
WEB SITES
AARP (The American Association of Retired
Persons)
www.aarp.org
With 35 million members age 50 and over, AARP
knows seniors’ interests.
Also see the organization’s
AgeSource Worldwide.
Child Trends Data Bank
www.childtrendsdatabank.org
The latest national trends and research on more
than 80 key indicators
Myprimetime.com
www.myprimetime.com
A baby boomer Web portal
Pew Internet & American Life Project
www.pewinternet.org
Read detailed reports (e.g., “Wired Seniors”) on
how various age groups are using the Internet
and other technologies
BOOKS
Future Marketing: Targeting Seniors, Boomers,
and Generations X and Y
By Joe Marconi
McGraw-Hill, 2001 |
|
Kidfluence: The Marketer’s Guide to
Understanding and Reaching Generation Y—Kids, Tweens, and Teens
By Anne Sutherland and Beth Thompson
McGraw-Hill, 2003 |
|
Marketing to Generation X
By Karen Ritchie
Lexington Books, 1995 |
|
Marketing to Leading-Edge Baby Boomers
By Brent Green
Writers Advantage, 2003 |
|
Marketing to Seniors
By Michael C. Walker
1stBooks Library, 2002
|
|
Rocking the Ages: The Yankelovich Report on
Generational Marketing
By J. Walker Smith and Ann Clurman
HarperBusiness, 1997 |
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