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For more information about contracting with the federal government, check out these online resources and publications: WEB SITES www.womensbusinessresearch.org Detailed state and national fact sheets on female-owned businesses http://www.wonderbranding.com Articles, research tidbits and an e-mail newsletter onselling to women www.reachwomen.com An e-newsletter and in-depth articles on the female consumer http://trendsight.com Tips on marketing to women and quizzes to test your savvy www.ewowfacts.com A wealth of statistics on women and minorities www.hbwm.com Insights into the needs of small woman-owned businesses www.wahm.com Online magazine for “Work at Home Moms” http://marketingtomoms.com Consultant Maria Bailey’s Web site, with statistics and resources www.women-21.gov Government site for “Women Entrepreneurship in the 21st Century,” with news and statistics PUBLICATIONS Don’t Think Pink: What Really Makes Women BuyAnd How to Increase Your Share of This Crucial Market By Lisa Johnson and Andrea Learned AMACOM, 2004 Just Ask a Woman: Cracking the Code of What Women Want and How They Buy By Mary Lou Quinlan John Wiley, 2003 Marketing to Moms: Getting Your Share of the Trillion-Dollar Market By Maria T. Bailey Prima Publishing, 2002 American Women: Who They Are & How They Live, second edition, By The New Strategist Editors New Strategist, 2002 Marketing to Women: How to Understand, Reach, and Increase Your Share of the World’s Largest Market Segment By Martha Barletta Dearborn Trade Publishing, 2003 EVEolution: The Eight Truths of Marketing to Women By Faith Popcorn and Lys Marigold Hyperion, 2000
www.womensbusinessresearch.org Detailed state and national fact sheets on female-owned businesses
http://www.wonderbranding.com Articles, research tidbits and an e-mail newsletter onselling to women
www.reachwomen.com An e-newsletter and in-depth articles on the female consumer
http://trendsight.com Tips on marketing to women and quizzes to test your savvy
www.ewowfacts.com A wealth of statistics on women and minorities
www.hbwm.com Insights into the needs of small woman-owned businesses
www.wahm.com Online magazine for “Work at Home Moms”
http://marketingtomoms.com Consultant Maria Bailey’s Web site, with statistics and resources
www.women-21.gov Government site for “Women Entrepreneurship in the 21st Century,” with news and statistics
PUBLICATIONS
The Power Of The Purse
Woman-Owned Businesses: Clients To Cultivate
The Social Sex
Her Decision-Making Process
Do Sweat The Small Stuff
Reducing Her Stress
Female Appeal
What Turns Off Women
Her Favorite Technology
How To Learn From Women
Using The Web To Market To Women Resources
Resources
----------- Select ----------- 7 Financial Facts About Business 8 Secrets to Patenting Your Invention Strengthen a Family Biz The Art of Startup Marketing Avoid Home Business Mistakes Barter Is Booming Becoming The Boss Boost Your Small-Business Sales Build A Web Site Build Your Brand Business Resources Can A Trade Show Boost Your Small Business? Capturing Customers Create A Marketing Plan Create A Press Kit Creative Employee Perks Eldercare Help For The Self-Employed Employee Handbooks Make Sense For Small Employers Extreme Customer Service Financing For Your Business Find The Right Advisors Franchises Franchise Versus Independent Furnish With Flair Generational Marketing Give Your Business An Edge Got Ethics? Guide To Government Resources Home-Based Franchises Home Business Startup Rules How To Choose A Franchise How to Collect Business Debt How To Compete Against Big-Box Retailers How To Expand Your Small Business How To Fire An Employee How To Green Up Your Small Business How To Hire Your First Employee How To Improve Customer Service How to Market Your Small Business Online How to Sell Your Business Increase Profits Invest In Yourself Local Marketing The Looming Labor Crisis Marketing to Hispanics Marketing With E-mail Make Your Home Office Secure Marketing to Women Mind Your Manners Minority Business The Need For A Niche Outsourcing Pumping Up Prices Retirement Plans For Self-Employed Selling to the Feds Should You Incorporate? Spot The Next Hot Trend Start A Business Succession Planning For Small Businesses The Right Stuff Tax Strategies Tech Gear: Boom or Bust Time Management Tactics Virtual Assistance Why Businesses Fail Wireless Networks Work Life Balance Write A Business Plan Complete List of Seminars Current Seminar
The Art of Startup Marketing
The Need For A Niche
Create A Marketing Plan That Works
©
2007
NASE All Rights Reserved.
©
2007
NASE All Rights Reserved.