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Marketing to Hispanics
Resources: Marketing to Hispanics

To learn more about whether buying a franchise is right for you, check out these Web sites and books:

Web Sites

Books



Hispanic Marketing: A Cultural Perspective
By Felipe Korzenny and Betty Ann Korzenny
Butterworth-Heinemann, 2005

 

Hispanic Marketing & Public Relations: Understanding And Targeting America's Largest Minority
By Elena Del Valle
Poyeen Pub, 2005

 


The Whole Enchilada: Hispanic Marketing 101
By Juan Faura
Paramount Market Publishing, 2nd edition, 2004

 


Latino Boom!: Everything You Need to Know to Grow Your Business in the U.S. Hispanic Market
By Chiqui Cartagena
Ballantine Books, 2005

 

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Marketing to Hispanics
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