Entrepreneurial Connection

	The Need For A Niche By identifying a niche market and targeting it, you can make the best use of your marketing resources while expanding your business. By Bill Crawford Niche marketing is like any other kind of business activity. You'll be more successful at it if you aggressively plan and execute an effective strategy rather than passively let things run their own course. That's where this article comes in. The tools and techniques described here will help you discover niche markets while fully exploiting the niches you already serve.

		What Is Niche Marketing?
		Discovering Your Product Niche
		Determining Your Market Niche
		Targeting A Niche
		Niche Market Watch--Age
		Niche Market Watch--Ethnicity
		Niche Market Profitability
		Marketing To Niches
		Spotting Trends
		Resources