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Niche Marketing

Article 10: Resources

For additional information on how to find and target your niche, check out the following websites and books.

Online

http://www.toolkit.cch.com/text/P03_1035.asp
A thorough introduction to niche marketing, with some steps to help you estimate the future size of your market.

http://factfinder.census.gov/servlet/BasicFactsServlet
This is a good place to start when exploring the world of the U.S. Census Bureau, the basic source for demographic information on the U.S.

http://quickfacts.census.gov/qfd/
An excellent source for quick demographic information from the U.S. Census Bureau.

http://www.hoovers.com/
A reliable resource for finding information about your competitors. Advanced searches require a fee, but some beneficial information is available for free.

Books

Crackerjack Positioning: Niche Marketing Strategy for the Entrepreneur Don Reynolds Atwood Publishing, 1993
Positioning: The Battle for Your Mind Al Ries and Jack Trout McGraw-Hill Professional, 2000
Finding Your Niche Laurence J. Pino Berkley Publishing Group, 1994
Finding Your Niche, Marketing Your Professional Service Bart Brodsky Community Resource Inst., 1991
Niche Selling: How to Find Your Customer in a Crowded Market William T. Books McGraw-Hill Companies, 1991
Target Marketing: Researching, Reaching and Retaining Your Target Market Linda Pinson and Jerry Jinnett Dearborn Trade, 1996