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Niche
Marketing
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Article
1: What Is Niche Marketing?
As small-business owner, you’re probably niche
marketing already. With limited resources,
limited time and limited ability to deliver a
wide variety of products or services to a huge
market, you probably focus your energies on a
particular group of customers in a particular
area. In essence you’re targeting a niche
market.
Don’t be intimidated by the idea of niche
marketing. Niche marketing requires common sense
and research, not magic. As the noted
futurologist Faith Popcorn once said, “You can
trust a crystal ball about as far as you can
throw it.” Sometimes all it takes is a change of
perspective to uncover a valuable new niche for
your product or service.
The bottom line is to be aware of the niche
markets you serve, the niche that your product
or service fits in those markets, and the future
trends that will impact your niche markets.
Gather as much accurate information as you can
about your niche market and think creatively
about how you can take advantage of market
trends to increase your business.
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