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Home-Based Franchises
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Article 7: Grow Into A Big Business (If You Want)
The common perception is that a home-based franchisee is a small business. However, some franchisees are large companies.
There are several ways for even a home-based franchisee to grow.
Add more levels. Action International Business Coaching allows its home-based franchisees to work locally or globally, so franchisee Eric Dombach couldn’t buy more territory or a master franchise. Instead he brought in other coaches to build his franchise to $1 million in revenues within three years. Then he started coaching other Action coaches. Then he started providing telemarketing services to other Action coaches who conducted seminars.
“There is a developing franchisee-to-franchisee economy in which we sell (products and services) to each other,” he says. “I was a coaches’ coach, then a global coach trainer. Now I have created what we call ‘the firm coach’ that accepts only (the highest-producing coaches) and helps them grow.” Own several franchises. Quality Lawn Care in Lubbock, Texas, had been selling residential and commercial landscaping and maintenance franchises to home-based entrepreneurs for years. However, landscaping is seasonal in most parts of the country.
So Quality Lawn Care developed a second franchise, Christmas Décor, which its franchisees and other seasonal businesses can add as a supplemental business. Quality Lawn Care also offers Nite Time Décor franchises for franchisees looking to expand their business. They install and maintain architectural lighting.
A franchisee who owns all three brands may have separate customer bases for each brand but can also sell lighting services to landscaping clients or plant maintenance to a lighting customer. And both may want Christmas decorations installed each December.
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