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Is Your Small Business A Success?
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Article 3: A Successful Business Reflects Your Personal Values
You can’t separate a successful business from a successful personal life. Success in business depends upon your ability to distill your personal values and goals into business activities.
Too often, entrepreneurs try to build a wall between their businesses and their personal lives.
“Most people write their business plan as something separate from everything else,” says Paul Chek, president of PPS Success in Vista, Calif. “They think like this: ‘I go to work in the morning, and then I come home and I start living.’”
Creating a wall between your personal and business lives can backfire, says Chek.
“You can never be in love with your business if you treat it as something separate. It’s not enough to baby-sit a business, to give it only the attention you would give a neighbor’s car that you have borrowed. A distant attitude can lead to business failure.”
Instead, says Chek, treat your business as you would a beloved child.
“If your child falls out of a tree and has a pain in his arm, you would not just put a bandage over the cut and say ‘it will get better,’” notes Chek. “You would go see a doctor. But people put bandages on their businesses all the time. Then, two years down the road, they discover that what started as a minor injury has turned into a disease of the business.”
Successful businesses result when entrepreneurs love what they do. Loving your business creates emotional power.
“Before you do anything else, make sure your personal values are clearly stated in your business plan, as part of why you are operating your business,” says Chek. “Then you will love your business and nurture it to success.”
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