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Boost Your Small-Business Sales
Learn Sales Secrets The Pros Know
By Mark Landsbaum

As if it’s not enough that a self-employed owner must stock shelves, sweep floors, keep the books and sometimes even manufacture the products. An entrepreneur is also often the one primarily responsible for making the sale.

“But I’m a clockmaker (or an auto mechanic, or accountant, or graphic artist or fill in the blank)!” the small-business person might complain. “I don’t know anything about sales, and don’t want to.”

It may be hard to hear, but you need to know how to sell, even if you don’t want to. For the self-employed, there’s no escaping that often you personally constitute the sales staff.

Can a plumber or printer or dog groomer learn the skills to sell as well as deliver services? Yes, but it doesn’t come naturally. In this seminar, you’ll learn sales techniques and tactics for your type of business, whether it relies on person-to-person referrals, subsists entirely on cold calls or something in between.

What You Need To Know About Selling

Rely On A Proven Formula

Ask, Ask, Ask

Talk To The Decision Maker

How To Handle Objections

Where To Get Prospects

Cold Calling Tips

How And Where To Get Sales Training

Resources


(Posted October 2006)

 
Boost Your Small-Business Sales
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