How To Compete Against Big-Box Retailers By Phillip M. Perry So a big-box store is about to open in your town. What does the invasion of the monster retailer mean for your small business? Will your customers be lured away by lower prices? Will your employees abandon you for higher salaries? And how about your vendors: Will they undercut you by selling cheap to the big guy? The more you think about it the more nervous you get. And the more questions you have: How can you retain your foothold in the market when some huge corporation is spending tens of thousands of dollars on newspaper inserts and TV spots? Will you need to change the way you do business? And then there’s the question that’s so scary you may not share it with your employees or family: Will you have to close up shop and slink away? Certainly, many small retailers shut down when the warehouse stores hit town. Rest assured you can be an exception. You can survive and thrive against the big-box stores. This seminar shows you how.
Create A Value Image
Price Smart, Not Cheap
Give Shoppers What The Big Box Won’t
Beat The Big Boys With Smart Advertising Strategies
Network To Overcome The Big-Box Competition
Roll Out the Red Carpet For Your Customers
Use Upselling And Cross-Selling To Beat The Warehouse Chains
Hire Outside The Box
Make Technology Your Partner In Success
(Posted August 2007)
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©
2007
NASE All Rights Reserved.
©
2007
NASE All Rights Reserved.