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Online and off-line stuff to make your business buzz



Graphics To Go

If you need clip art images or photos for your creative print or Web productions, visit Arttoday.com. It’s one of the largest subscription-based graphics resources on the Web, boasting more than 1.5 million images, animations, photos, fonts and sounds.

Fees range from $7.95 per week for a one-week subscription to $2.95 a week for a full year’s subscription. You get unlimited downloads with your subscription, and you pay no per-image fees. In 2001, PC World rated the site Best of the Web for its quantity and usability. For more info—and to read the licensing agreement—go to http://www.arttoday.com.


Virus Protection

Don’t leave your business vulnerable to nasty computer viruses. They’re a proven threat, even to small businesses. And anti-virus software is inexpensive compared to the havoc a virus can unleash in your computer. Both of the programs listed below sell online for under $50. Many more options are available depending upon how much or little you want to spend.

Choosing and installing a solution is only the first step toward protection. It’s just as important to keep the virus software current. You can regularly download updates from most anti-virus makers. Many offer e-mail alerts when they issue new virus updates. Pay attention to keep your protection armed and ready.


 

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This Month: The Need For A Niche

Tip: What is Niche Marketing?

As a small-business owner, you’re probably niche marketing already. With limited resources, limited time and limited ability to deliver a wide variety of products or services to a huge market, you probably focus your energies on a particular group of customers in a particular area. In essence you’re targeting a niche market.

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