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Women In Biz
Women who own small businesses might want to check out the U.S. Women’s Chamber of Commerce. Headquartered in Washington, D.C., the organization represents the economic development interests of more than 23 million small-business owners and 450,000 members across the country. The chamber offers business and leadership development programs. It also offers commerce programs and opportunities, such as women in contracting and women in international markets. Memberships in the chamber start at $195.
Branding Answers
Allen P. Adamson has years of experience working with some of the world’s top brands, from IBM to GE. Now you can tap Adamson’s knowledge through his new book “Brand Simple: How the Best Brands Keep It Simple and Succeed” (St. Martin’s Press, 2006). The book gives you a thorough look at how to create simple, effective brands, no matter what the size of your business. Adamson shows you how to match your message with your brand and how to communicate with customers to make sure your brand resonates. And the book is full of examples of what companies did right (or wrong) in building their brands.
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