• Name That Product
  Need an attention-getting name for a new product, service or company? Namesharks.com can come to your rescue. The company acts as a creative think tank, delivering imaginative yet sound names that set you apart from the competition. More Info

• Letters That Sell
  Let respected author Herschell Gordon Lewis teach you how to deliver sales letters that bring in new business. More Info

GET CONNECTED TIPS
Nifty ideas you can use to build a better business

• Timing E-mail Promotions
  Holidays aren’t the only times to send e-mail promotions to your opt-in customer list. Off-season offers can be just as effective. More Info

• Is Your Stuff Covered?
  Auto insurance carriers will ante up money if your vehicle is stolen or damaged. But, the expensive stuff you carry in your car—like a notebook computer or PDA—usually isn’t covered by your auto insurance. More Info

GET CONNECTED TAXES
Savvy strategies to help reduce your taxes

• Tax Checklist
  Want to get a jump on your 2002 taxes? H&R Block offers a checklist that might give you an edge. More Info

• CPA Or EA?
  If you’re in the market to hire a tax professional, look at credentials and continuing education requirements before making a decision. More Info

GET CONNECTED TO-DO
Trade shows, conferences, seminars and workshops to boost your business

• Critical Thinking: A New Paradigm for Peak Performance
  June 3-5, 2002
  Atlanta, Ga.
  
  This three-day workshop teaches you how to expand your thinking skills. More Info

• The New Basics Marketing For Success
  June 17-19, 2002
  New York, N.Y.
  
  Sponsored by the DMD Marketing Conference, this once-a-year exhibition shows you how to solve marketing problems and create new selling opportunities. More Info

GET CONNECTED TRAINING
Know-how you need to succeed

• Franchise Fine Print
  Before you buy a franchise, be sure to read the Uniform Franchise Offering Circular (UFOC). More Info

• Insider Knowledge Makes Good PR
  You need a creative hook if you want the media to take notice of your press release—and your business. More Info