GET CONNECTED TOOLS
Online and off-line stuff to make your business buzz
Name That Product
Need an attention-getting name for a new
product, service or company?
Namesharks.com can come to your rescue. The
company acts as a creative think tank,
delivering imaginative yet sound names that set
you apart from the competition.
Namesharks.com taps creative writers and
marketing sharpshooters who study your company
or product profile. They work with you to define
the key attributes. And within two weeks, they
present a targeted list of potential names.
Go to
www.namesharks.com for free estimates on
name development projects. The company typically
charges from $1400 to $4000 per project. They
also offer distinctive logo design services.
Christy Anderson, senior writer and founder of
Namesharks.com, says, “Any strong name needs a
solid logo to accompany it in the marketplace,
and we like to offer our clients both services.”
Letters That Sell
Let respected author Herschell Gordon Lewis
teach you how to deliver sales letters that
bring in new business. His book
Sales Letters That Sizzle: All the Hooks,
Lines, and Sinkers You’ll Ever Need to Close
Sales (McGraw Hill, 1999) should be on
every entrepreneur’s bookshelf.
You’ll learn how to create dazzling sales
letters that captivate potential clients. From
guidelines and gimmicks to rules and tools,
this book delivers time-tested techniques for
generating successful direct-mail letters,
e-mails and electronic letters. Plus, Lewis
critiques more than 100 real sales letters, so
you see what works, what doesn’t and why.
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